Nobuo Domae, CEO, Uniqlo USA (April 2007) All these qualities reflect the defining characteristics of modern Japanese culture, modern ' Japaneseness.' Kino-bi means function and beauty, joined together: the clothing is presented in an organized, rational manner, and that very organization and rationality creates an artistic pattern and rhythm. The company offers clothing basics, but basics that are current, that respond to what's going on today in art and design. Shun means 'timing, best timing, but also at the same time it's a trend,' something that's updated and just in time, neither early nor late. In creating its clothing lines, Uniqlo embraces both shun and kino-bi. Their advertising campaigns, clothing quality and new retail layouts also proved fruitful. Japan was in the depths of a recession at the time, and the low-cost goods proved popular. ![]() Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labour was cheap, a well-established corporate practice. They engaged the retail brand consultancy, CIA, Inc./The Brand Architect Group, to guide the company through the realization of this strategy, including consulting on merchandise, visual merchandising and display, store design and a new logo designed by Richard Seireeni and Sy Chen of The Brand Architect Group's Los Angeles office. In 1997, Fast Retailing adopted a set of strategies from American retailer The Gap, known as "SPA" (for specialty-store/retailer of private-label apparel), meaning that they would produce their own clothing and sell it exclusively. In September 1991, the name of the company was changed from "Ogori Shōji" to "Fast Retailing", and by April 1994, there were over 100 Uniqlo stores operating throughout Japan. Tadashi Yanai, the head of the family retail conglomerate, liked the sound of the error and shortened the name to "Uniqlo" across Japan. However, in 1988, during administration work in Hong Kong for registering the brand, the "C" in the contracted name was misread as "Q". Initially, the brand was going to be registered as a shortened contraction of "unique clothing". On 2 June 1984, it opened a unisex casual wear store in Fukuro-machi, Naka-ku, Hiroshima, under the name "Unique Clothing Warehouse". If you've been using Cheapflights successfully up until now, try closing your browser and starting again.Uniqlo flagship store in Shinsaibashisuji, Osaka Origins in Japan Ī Yamaguchi-based company, Ogori Shōji (which, until then, had been operating men's clothing shops called "Men's Shop OS") was founded in March 1949 in Ube, Yamaguchi. Please send us a message and we'll try to figure out what went wrong. Probably something about the web browser you are using made Cheapflights think you are a bot. They tend to try to cram large suitcases in the overhead bin, and they prattle on about celebrities they know while you are trying to watch the movie. ![]() For example, we don't want bots running about trying to book airline tickets. Bots are generally a good thing, but some web pages are for humans only. Cheapflights uses bots to search for travel deals. Search engines like Google use robots to build up search results. ![]() What is a bot?Ī bot, or robot, or crawler is software that visits web sites and collects data from them without a human present. If you are seeing this page, it means that Cheapflights thinks you are a "bot," and the page you were trying to get to is only useful for humans.
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